Secondary packaging is important for several reasons, including physical and barrier protection, secondary containment, adherence to regulations, and safety to the patient. It is intended to protect not only the product, but also the primary packaging of a product, which often is most visible to the consumer in the form of retail displays.
Secondary packaging is designed not so much to hold the good (that is the job of the primary packaging) so much as a means to deliver mass quantities of the good to the point of sale or end user.
It organizes or stabilizes products to get them shelf ready. It also makes for easier and safer storage. Common examples include cartons, trays, and film bundles. Although secondary packaging can take on a variety of forms, it will always contain a level of packaging within it (primary packaging).
Secondary packaging is an excellent way to reinforce the company brand and enhance product visibility in a crowded marketplace. Whether the company creating a rainbow pack or using printed shrink wrap, it’ll increase the opportunities for marketing the product and appealing to consumers.
Secondary packaging
