The package may be designed to enhance the product image and/or to differentiate the product from the competition. Packaging also provides information to the consumer. For example, package labeling satisfies legal requirements for product identification, nutritional value, ingredient declaration, net weight, and manufacturer information.
In retail containers, the size of the package is such that the food contents can suffice the requirement of an individual or a family. Retail container or packaging assists the preservation of the food products through the prevention of product spoilage and wastage, and by protecting products until they have performed their function. The principal roles of packaging are to contain, protect/preserve food and inform the user
It does not involve any packaging exercise at the retail store. So, there is no chance of pilferage or under-weighing at the retail store. It is convenient to carry home.
The exterior of the package is generally decorated with bright coating, diagrams, figures or write-ups with bright inks to attract the attention of consumers at the grocery shop or a food store. Examples of retail containers include metal cans, glass or plastic bottles and jars, plastic tubs, pots and trays, collapsible tube.
Retail containers
