Four functions of food packaging
1.Containment
2.Protection
3.Convenience
4.Communication
Marketers found that more and more often people choose a product by its features which add convenience in distribution, handling, display, sale, opening, re-closing, use, and re-use.
Along with increasingly busy schedules, active lifestyles and demanding expectations, consumers are looking for the ease of on-the-go, single serve and functional packaging to complement their eating and snacking habits.
Packaging convenience is a key purchasing motivator for consumers. It affects their preference towards a particular type or design of packaging and influences their behavior.
Packaging plays an important role in allowing products to be used conveniently. Consumers enjoy the ability to bring their favorite products with them wherever they may go, be it a road trip, potluck event, or simply their own back porch. Packaging also needs to provide convenience to the middlemen.
Convenience is commonly considered a characteristic that makes a product easy to obtain, simplifies its usage or consumption and adds to one’s ease or comfort. In other words, convenience is suggesting that something (e.g., consumption) can be done with reduced effort.
An associated aspect is the shape (relative proportions) of the primary package in relation to convenience in use by consumers (e.g., easy to hold, open and pour as appropriate) and efficiency in building into secondary and tertiary packages.
Food packaging functions: Convenience
