Consumer package

Consumer packaging that is market and is oriented and is directed to the consumer in the area of foods, soft goods, hard goods, materials for which there is an immediate need. It will be delivered to the ultimate consumer in the retail store.

It is concerned generally with small units in large numbers, often decorated in an attractive manner. This may include food, pharmaceutical, consumer durables and gifts packages. In the evolution of consumer package, the emphasis is more on sales orientation.

Consumer products use 80% of the packaging materials in the United States, The largest segment is the food and beverage industry purchasing a little over half of all consumers packaging.

The type of packaging material use is influence by the nature of the product the cost of both the product and the package, and the preferences of the consumers. For example the most widespread consumer package for aseptic dairy products is the paperboard carton.
Consumer package