Glass is perceived by consumers to be the most recyclable packaging material, it is seen as pure, inert and natural.
John Pemberton, who invented Coca-Cola in 1886, originally used plain bottles with paper labels to sell the Coca-Cola syrup to shops or ‘soda fountains’. Coca-Cola introduced its contour bottle design in 1899.
Carbonated water was used and bottles so that people could enjoy the soft drink away from the soda fountains.
In 1915, Coca-cola bottlers hired the Root Glass Company to design, curved-glass Coca-Cola bottle. The curved glass bottles was different enough from other bottles that Coca-Cola was able to register it as a trademark and undoubtedly the most recognizable product package in the world.
From 60s through the 90s, the original curved bottle has been, by far the most prominently used package in television advertising for Coca-cola around the world.
In 1929, after the curved bottle pried successfully, Coca-Cola designed a special bell-shaped fountain glass for serving the soft drink. In the international marketplace glass bottles Coca-Cola is very much alive.
Coca-Cola glass bottle
