The importance of packing hardly needs stressing because it is almost impossible to think of more than a handful of foods that are sold in an unpackaged state.
Among other things the roles of packaging:
*Contains selling quantities from one to many
*Advertises and promotes suppliers and products. Packaging has been recognized as an independent and potential selling tool. It perform promotional function.
*Protection to the product is an essential function of packaging
*Maintain storage medium integrity, whether liquid or gas
*Protect from physical damage
*Enables safe, efficient movement and handling
*Packaging preserve the quality of the product. It should not pass or absorb any flavor or odor to the product or react with it.
The packaging of a product helps people identify it quickly and determine what its function is. But the importance extends well beyond functionality.
The importance of packaging
